ALTERNATIVE ARTS presents East London’s major fashion event – Alternative Fashion Week. From April 21 to 25 Spitalfields will play host to the most original and creative collections by a fresh crop of new designers with truly innovative ideas.

ALTERNATIVE FASHION WEEK is where new designers really want to be discovered as it provides a genuine alternative for them to present their work directly to the press, public and the fashion industry. 

 

OVER SIXTY YOUNG DESIGNERS have been selected to show their work. Hundreds of applications are received from independent designers aiming to establish their labels to recent fashion and textile graduates. Expect anything from elegant to edgy.

 

TWELVE DIFFERENT designers will show each day. Original and recycled textiles are a major feature. There’ll be womenswear and menswear from the sublime to the sensational, but NO FUR in support of the ‘No Fur Trade’campaign.

 

STUNNING NEW MODELS will be taking to the catwalk with many arriving hot from the special model training course run for 6 weeks prior to Alternative Fashion Week.

FASHION SHOWS will be open to the Press and Public daily at 1.15pm accompanied by live contemporary jazz from The Groove Collection.

THE FASHION MARKET that surrounds the catwalk from 12 noon to 3pm each day is a shopping sensation with stalls selling an exotic range of clothes, textiles and accessories.

 

ALTERNATIVE ARTS is a publicly funded arts organisation presenting fashion as an exciting and original art form and supporting fresh talent by producing and directing Alternative Fashion Week at no charge to the designers.

 

ADMISSION IS FREE to this event and includes a programme listing every designer. 

Collections will be taken up for the BARNARDO’S charity.

 

THE EVENT will be held in the Spitalfields Traders Market and is supported by the Spitalfields Estate, Alternative Arts and Fashion UK at fuk.co.uk.

 

THE PRESS AND BUYERS are invited to reserve front row seats at each Fashion Show

by email/phone/fax to Alternative Arts. Special spaces will be allocated for photographers and film crews.

 

Contact ALTERNATIVE ARTS at info@alternativearts.co.uk Tel: 020 7375 0441

Fax: 020 7375 0484 www.alternativearts.co.uk and www.fuk.co.uk